Medical Representative Training Program

Course Overview

The series is designed to close the competency gap faced by new and transitioning medical representatives in Saudi Arabia. Participants progress through 3 half‑day workshops delivered over 3 consecutive weeks, supported by micro‑assignments and peer‑coaching circles. Key topics include rapport building, needs‑probing, FAB messaging, objection handling, the AIDA model, and ethical persuasion.

Learning Objectives

By the end of the program, participants will be able to:

• ✔️ Structure and deliver a five‑phase medical sales call (greeting through close).
• ✔️ Convert product Features into Advantages and Benefits in < 90 seconds.
• ✔️ Neutralise common HCP objections using a four‑step framework.
• ✔️ Guide stakeholders from Attention to Action with the AIDA model.
• ✔️ Draft a 90‑day territory action plan linked to measurable KPIs.

Delivery

Live via Zoom or Webex, integrated with Digital Training Hub’s LMS.

Course Format

• Structure:
• Phase 1 – Foundations or Beginners: Weeks 1 (four hours session)
• Phase 2 – Performance or Intermediate: Weeks 2 (four hours session)
• Phase 3 – Influence or Advance: Weeks 3 (four hours session)

Methods

Micro‑lectures, breakout role plays, interactive whiteboards, real‑time polls.

Language

Bilingual delivery (Arabic & English).

Access

Session recordings available for 30 days; moderated discussion forum.

Target Audience

✔️ Final year pharmacy/applied medical students, entry-level medical representatives (0–3 years), and career shifters targeting healthcare sales.

✔️ Prerequisites: Dependable internet, headset, and a quiet workspace.

Assessment Methods

Weekly / Module Breakdown